H
HEARTMED
L L C
Cardiovascular Medical Device Consulting
heartmedlatam.com

Advancing Cardiovascular Health Across Latin America

Connecting innovative medical device manufacturers with healthcare systems across 18+ countries in Latin America — enabling faster market access, regulatory compliance, and better patient outcomes.

2021 Year Founded
20+ Years LATAM Experience
18+ Countries Served
Our Services Get in Touch

Introduction

Who We Are

Heartmed LLC was founded in 2021 with the goal to provide advice and consulting services to cardiovascular medical device companies on how to successfully penetrate the Latin American market and grow their businesses.

Heartmed's team have over 20 years of experience in the healthcare market in Latin America, with expertise in the public and private sectors, with a network of local distributors and sales representatives, and proven experience to develop and implement successful commercialization strategies according to client's needs.

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2021
Year Founded
📈
20+
Years LATAM Healthcare Experience
🌎
18+
Countries Served in Latin America
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900%
Growth Achieved for Key Partners

Our Purpose

Mission & Vision

❤️
Our Mission

To advance cardiovascular health across Latin America by connecting innovative medical device manufacturers with healthcare systems, enabling faster market access, ensuring regulatory compliance, and delivering expert commercial and clinical strategies — ultimately improving patient outcomes throughout the region.

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Our Vision

To be the leading cardiovascular medical device consulting firm in Latin America — recognized for transforming the regional healthcare landscape through strategic partnerships, regulatory excellence, and a relentless commitment to innovation and patient-centered care that reaches every corner of the region.

What We Do

Our Services

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Representation & Distribution

Representation and distribution of cardiovascular manufacturers in Latin American countries. We serve as your regional commercial arm, managing relationships with local distributors, importers, and sales networks.

⚙️
Regulatory Affairs

Navigate ANVISA, COFEPRIS, ANMAT and other Latin American regulatory agencies. Device registration, dossier preparation, and ongoing compliance for cardiovascular devices.

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Market Access Strategy

Define market entry strategies, pricing models, reimbursement pathways, and distribution partnerships for sustainable growth across the region's most dynamic healthcare markets.

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Clinical Integration & Training

Support hospitals and cath labs in adopting new cardiovascular technologies. Clinical evidence reviews, proctoring coordination, physician training, and KOL engagement tailored to LATAM.

Our Team

Leadership

Experienced leaders with deep roots in Latin American healthcare, bringing decades of combined expertise from the world's leading medical device companies and institutions.

João Rodrigues
João Rodrigues
Founder & CEO
Founder & CEO
João Rodrigues

A recognized, results-focused commercial leader with 20+ years of experience in healthcare and international markets at companies like Medtronic, Booz Allen & Hamilton, and the Brazilian Health Ministry.

Led Medtronic for 14 years, serving as VP of Cardiovascular for Latin America and VP of US Coronary and Structural Heart operations. Since 2021, leads Heartmed's partnership with SMT, driving 900%+ growth in LATAM stent business. Board Member of SMT Ireland and SMT Brazil.

B.Eng · UnB MBA · Indiana Kellogg Scholar
Mariana Rodrigues
Mariana Rodrigues
Co-Founder & CMO
Co-Founder & CMO
Mariana Rodrigues

Over 20 years of experience in healthcare, with expertise in marketing, education, and market development at organizations including Boston Scientific, Medtronic, and Guidant.

Also served the United Nations Development Programme and the Brazilian Health Ministry. Currently serves as Director of Marketing at Alliance of Mercy US, a non-profit expanding care for underprivileged children across Latin America and Africa.

B.Comms · UnB MBA · Kellogg

Our Advantage

Why Heartmed for LATAM

1

Deep Regional Networks

Established relationships with distributors, importers, hospital systems, and KOLs across 18+ Latin American countries.

2

Regulatory Mastery

Expert navigation of ANVISA (Brazil), COFEPRIS (Mexico), ANMAT (Argentina), and all major LATAM regulatory frameworks.

3

Proven Track Record

Helped drive +900% growth in LATAM stent business for key partners, reaching top 3 market share in Brazil in under 5 years.

4

End-to-End Partnership

From market entry strategy and regulatory filing through clinical integration, training, and commercial execution — we do it all.

MEXICO C. AMERICA CUBA COLOMBIA VENEZUELA GUIANAS ECUADOR PERU BRAZIL BOLIVIA PARAGUAY CHILE ARGENTINA URUGUAY HAITI/DR Mexico City Bogotá São Paulo Lima Buenos Aires Santiago Caracas
18+ Countries Served Across Latin America

Let's Connect

Get In Touch

Ready to expand into Latin America's cardiovascular market? Let's build healthier hearts together.

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Heartmed LLC · 2717 NE 21st Street
Fort Lauderdale, FL 33305, United States
✉️
heartmedx@gmail.com
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+1 954-540-7267